10 Keyword Research Tips to Explode Your Traffic!
Keyword research is the secret to the success of your website. If you want to drive crazy traffic, you have to start with solid keyword research. And this is what this article is about. Keep reading to know about the 10 keyword research tips for more traffic!
As mentioned above, keyword research plays a very important factor in determining the success of your website. It has a great impact on the ways you connect your audience and leads. By combining the powers of keyword research and a solid digital marketing process, you can ensure the success of your business.
But the question is, how can you make the most out of your keyword research? Although you may already be using various keyword research tools, we have compiled a list of keyword research tips that will help you to direct huge amounts of traffic to your website. So, without any further ado, let’s dive in!
10 KEYWORD RESEARCH TIPS FOR MORE TRAFFIC
1. USE NEGATIVE KEYWORDS
Negative keywords? Sounds strange? Well, it’s not. Using negative keywords is one of the best keyword research technology for improving the SEO of your site. So, what exactly are negative keywords? These are the words that you don’t want to be targeted in your Pay Per Click (PPC) campaign. Negative keywords allow you to narrow down the number of search engine users to those who can be beneficial for your company.
For example: Suppose you offer mostly free services, but now you’ve decided to sell the paid or subscription-based services. In such a scenario, you can use “free” as your negative keyword.
2. PREPARE A LIST OF LOCAL KEYWORDS
The best keyword research tip to make your local business rank higher on the SERPs is using localized phrases and keywords.
The reason behind this is that a majority of small businesses focus on targeting the local customers that are very close to their physical location. So, the idea is to prepare a list of keywords that a local user might use while searching for a local service on Google. A good idea is to include your exact location in your keywords. For example, if you’re a local electrician in Florida, you can use keywords like, “Best electrician in Florida”, “Florida electrician” etc.
Moreover, don’t forget to use the localized keywords phrases to target the consumers in neighboring cities or places.
3. CHECK OUT YOUR COMPETITOR’S KEYWORD
This can be your secret to rank higher on search engines. By targeting the exact keywords your competitor is targeting, you can steal their traffic in LEGAL ways. It is one of the easiest but the most effective keyword research tactics. This will help you target the consumers who are looking for the services you’re offering.
So, how can you sneak into your competitor’s keywords? There are many free and paid tools you can use for this purpose. Ubersuggest by Neil Patel is a great keyword research tool that is available for free. You can enter your competitor’s URL and you’ll be provided with all the information about the keyword they are using, the number of visitors they are gaining, etc.
4. CONSIDER THE GOOGLE SUGGESTIONS
Listen to your search engine!
Google is undoubtedly the biggest and the most used search engine in the world. It aims at providing the best possible search results to its users. So, a good idea is to use Google suggestions for planning your keywords.
When you search for a query, a list of suggested keywords pops right under the search bar. This list contains all the possible keywords people are searching for. You can use these suggested keywords directly to generate your traffic.
5. USE CUSTOMER QUERIES
Another keyword research tip is to pay attention to the queries asked by your potential customers. By far the best way to rank higher on the SERPs is to provide the exact content that people are looking for. You can do this by answering the frequently asked questions of the search engine users. At the end of the search engine page, you find the “People also ask” option which lists all the other related questions to the given topic. You can directly include these questions in your content to increase your visibility and to rank higher.
6. SURVEY YOUR AUDIENCE
Online surveys are a great way to learn about the opinions of your potential audience. By asking people what kind of services they are looking for and what products they’re interested in, you can plan an effective SEO strategy. If you don’t already have a consumer feedback department in your business, there are many survey companies that you can hire. These companies will survey your demographic and will provide you with the genuine opinions of your audience.
7. USE SEO TOOLBAR
You can take your SEO game to a next level by using SEO tools and toolbars. There are many toolbars available in the market. The SEO toolbars help you to determine the potential of your keywords. In simple words, you can compare and contrast the performance of your selected keywords across different platforms. You can even check out the domain authority using such tools. MOZ SEO toolbar is one such great tool you can use to verify the potential of your keywords.
8. TARGET KEYWORDS THAT ONLINE FORUMS RANK FOR
Google prefers ranking the high authority sites and online forums are a great example of such sites. So, by targeting the keywords forums are ranking for, you can enhance your ranking. You can use Google Keyword Planner for extracting all the keyword information about high authority forums.
9. USE LONG-TAIL KEYWORDS
Using long-tail keywords, you can narrow down your competition and thus you’ll be able to rank better and higher. Short keywords are very competitive and ranking with them is very challenging.
10. BE AWARE OF TRENDS
Finally, stay aware of the hottest trends. By doing this, you’ll be able to plan your keyword in a better way and rank higher on the search engine. Google trends is a great tool for this purpose, you can stay informed about what is trending within your niche.
So, these were our 10 keyword research tips for more traffic. These tips will help you improve your ranking and drive more traffic.