How to Find Long-Tail Keywords with aHrefs

Table of Contents

Introduction

In the world of search engine optimization (SEO), finding the right keywords is key to ranking high in search engine results pages (SERPs). While short-tail keywords are often highly competitive and difficult to rank for, long-tail keywords can provide more specific and targeted results. In this article, we will explore how to find long-tail keywords with the popular SEO tool, aHrefs.

What are long-tail keywords?

Before we dive into how to find long-tail keywords with aHrefs, let’s first define what they are. Long-tail keywords are phrases or keywords that are more specific and typically longer in length than short-tail keywords. They may have lower search volume, but they are often easier to rank for and can provide more targeted traffic to your website.

Short-tail vs. long-tail keywords

Short-tail keywords, also known as “head” keywords, are short and general phrases that typically consist of one to three words. Examples of short-tail keywords include “shoes,” “coffee,” and “SEO.”

Long-tail keywords, on the other hand, are more specific and longer in length, often consisting of four or more words. Examples of long-tail keywords include “running shoes for women,” “organic fair-trade coffee,” and “best SEO tools for beginners.”

While short-tail keywords may have higher search volume, they are often highly competitive and difficult to rank for. Long-tail keywords, on the other hand, may have lower search volume but are often easier to rank for and can provide more targeted traffic to your website.

Why are long-tail keywords important for SEO?

Long-tail keywords are important for SEO for several reasons. First, they are often less competitive than short-tail keywords, making it easier to rank for them. Second, they can provide more targeted traffic to your website. Since long-tail keywords are more specific, people who search for them are often closer to making a purchase or taking a specific action. Finally, long-tail keywords can help you rank for multiple related keywords. By targeting a specific long-tail keyword, you may also rank for other related long-tail keywords.

How to find long-tail keywords with aHrefs

Now that we’ve covered the basics of long-tail keywords, let’s explore how to find them using aHrefs. aHrefs is a powerful SEO tool that can help you identify keywords that your competitors are ranking for, as well as provide insight into the search volume and difficulty of specific keywords.

Step 1: Enter your domain in aHrefs Site Explorer

The first step in finding long-tail keywords with aHrefs is to enter your domain into aHrefs Site Explorer. This will give you a comprehensive overview of your website’s backlink profile, as well as the keywords that your website is currently ranking for.

Step 2: Click on the “Organic Search” tab

Once you’ve entered your domain into aHrefs Site Explorer, click on the “Organic Search” tab. This will show you the keywords that your website is ranking for in search engine results pages.

Step 3: Filter by keyword difficulty and search volume

To find long-tail keywords with aHrefs, you’ll want to filter your results by keyword difficulty and search volume. Keyword difficulty refers to how difficult it is to rank for a particular keyword, while search volume refers to how many people are searching for that keyword each month.

To filter by keyword difficulty, click on the “KD” (keyword difficulty) column header. This will sort the keywords by difficulty, with the easiest keywords at the top.

To filter by search volume, click on the “Volume” column header. This will sort the keywords by search volume, with the highest search volume at the top.

Step 4: Analyze the keyword results

Once you’ve filtered the keywords by difficulty and search volume, you can start analyzing the results to find potential long-tail keywords. Look for keywords that are more specific and longer in length, and have lower difficulty scores and higher search volumes.

Step 5: Use aHrefs Keyword Explorer

In addition to analyzing your website’s current rankings, you can also use aHrefs Keyword Explorer to find long-tail keywords. This tool allows you to enter a seed keyword or phrase and generates a list of related keywords, along with their search volume, difficulty, and other metrics.

To use Keyword Explorer, enter a seed keyword or phrase related to your business or industry, and then filter the results by difficulty and search volume. Look for keywords that are more specific and longer in length, and have lower difficulty scores and higher search volumes.

Conclusion

Finding long-tail keywords is an important part of any SEO strategy. By targeting specific and targeted keywords, you can increase your chances of ranking higher in search engine results pages and attracting more targeted traffic to your website. With the help of a powerful tool like aHrefs, you can easily identify and analyze long-tail keywords that are relevant to your business or industry.

FAQs

What is aHrefs? aHrefs is a popular SEO tool that provides insights into backlinks, keywords, and other important SEO metrics.
How can long-tail keywords help my SEO? Long-tail keywords are more specific and targeted than short-tail keywords, which can help you rank higher in search engine results pages and attract more targeted traffic to your website.
What is keyword difficulty? Keyword difficulty refers to how difficult it is to rank for a particular keyword in search engine results pages.
How can I use aHrefs to find long-tail keywords? You can use aHrefs Site Explorer and Keyword Explorer to find long-tail keywords that are relevant to your business or industry.
Why is it important to filter by keyword difficulty and search volume when finding long-tail keywords? Filtering by keyword difficulty and search volume can help you identify keywords that are more specific and targeted, and have a higher chance of ranking in search engine results pages.