SEO Tips for a Successful Online Business

Putting in the effort to make your site more search engine friendly is one of the most important things you can do to improve your traffic and exposure on Google and other search engines.

Here are some simple suggestions for building a highly visible and successful website for your online business.

So… how do you build a search engine-friendly website? There is an overwhelming amount of advice and training on website SEO online, but website SEO doesn’t need to be complicated. Doing some simple, but targeted actions on your site can bring huge traffic and visitors. A search engine-friendly site is not just beneficial for top ranking in the search engines but also helps to attract customers, bringing you even more business.

Before designing your site, make sure you research and pick a good domain name. The Domain name (also called a URL or Universal Resource Locator) is what a person types into the search engine search box e.g.  https://mynichereport.com  and others.  In theory, if your business is related to something, let’s say; chicken. then it is good to have the word “chicken” included in the domain name. for example https://breadedchicken.com Generic domain names may help in search engine listing. It’s far easier to find the sequence of words if the domain name is directly related to the main idea of your business.

Content on your site should be readable at around the grade 8 level and have a minimum of two hundred words providing concise information about your products, services, or business. This will help your new visitors to learn about you and your products and how they can benefit them.  Along with your text, I suggest you use web design attributes like video and photos to showcase your products or services. Be careful in your design. avoid things like blinking texts, shocking colors, and confusing animations on the web pages. The website needs to have a clean look so that your website visitor can easily consume all relevant information about your services, the idea is to engage them with your helpful content, if it cant fix your visitor’s problem or help them in some way, they will leave your site quickly.

Site navigation should be simple and have a natural flow. Complicated menus and a busy site that is hard to get around will confuse your visitors. Your website must be user-friendly and easily understood by the users. If you search through search engine results, you will find all the top ranking websites are optimized properly. These optimized websites make their presence felt in the search engines by making their site user-friendly. Simple navigation, high-quality content via text and video, Meta tags relevant to their websites, and having properly placed images will attract the search engines and visitors. Ensuring your content is fresh and original and regularly updated is also very important.

News relevant to your niche is also a great way to bring in traffic. Many people nowadays get their news online from a multitude of sources. Maybe your customers want to read about a new bill that was passed in congress, or about some new product in your niche.. a great advantage to having news on your page is that if it is well-written, other news sources like Bing, Google, APS, or Yahoo may take your masterpiece and put a link to it from their site. This could give you thousands of hits, and that is the goal.

When designing your website, an extremely important thing to remember is not to try to trick search engines by adding hidden texts or hidden links, irrelevant keywords or text, or very small text which is hardly visible for human eyes. Google frequently punishes these cheating websites by giving them low rank or sometimes removing them forever.

Including these tips when designing and creating your website should make the job of ranking your website much easier. None of us wants to build a website and then find out we need to start again because of poor design.

Taking the steps to properly design your website and content will attract many more visitors and customers.

Remember, the more your content helps people, the easier it is to read, navigate and understand, the better your website should do.